EXPORT STARTS WHEN YOU UNDERSTAND YOUR CONSUMERS!

PRODUCT ACCELERATOR is an export consultancy that has a complex of laboratories and tests allowing to identify the current perception of foreign products by Asian consumers from mainland China, Hong Kong and Taiwan, India, South Korea and Japan.
Products are tested by consumers, marketing specialists and retail chains' representatives.
Finally, we determine product's competitive advantages and propose modifications necessary to localise the product and to create the most favourable perception among potential target audiences.

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WHY PRODUCT ACCELERATOR?

The Problem: foreign products do not correspond with consumers’ preferences: flavour, ingredients, texture, package, naming; lack of positioning and promotion.

The Consequence: failure when entering the market, unpopularity, slack demand and disappointing sales.

The Solution: PRODUCT ACCELERATOR! It is a complex of laboratories, focus groups, experts: marketers, food production technologists, purchasing managers and distributors.

The Solution: PRODUCT ACCELERATOR! It is a complex of laboratories, focus groups, experts: marketers, food production technologists, purchasing managers and distributors.

The Result: your product meets market requirements, expectations and needs of consumers. You acquire a solid foundation for marketing strategy and access to various promotion channels: grocery chains, e-commerce, distributors, HoReCa.

The Result: your product meets market requirements, expectations and needs of consumers. You acquire a solid foundation for marketing strategy and access to various promotion channels: grocery chains, e-commerce, distributors, HoReCa.

ACCELERATOR ORGANIZERS AND PARTNERS

SHANGHAI COOPERATION ORGANIZATION BUSINESS COUNCIL

SHANGHAI COOPERATION ORGANIZATION BUSINESS COUNCIL

Product Accelerator is a project of the ‘Multilateral Trade and Economic Cooperation Program of the Shanghai Cooperation Organization member states’ and is supported by the SCO Business Council.

http://eng.sectsco.org

JiaJiaYue Retail Chain

JiaJiaYue Retail Chain

JiaJiaYue Retail Chain is one of the largest retail chains in the Shandong province (China). More than 600 retail outlets. Managers of the JiaJiaYue Retail Chain are the experts of Accelerator. For food, alcohol, cosmetics and fashion products, they asses the prospects of entering the Chinese market.

http://jiajiayue.com

SOYUZ 86 MARKETING SOLUTIONS

SOYUZ 86 MARKETING SOLUTIONS

Accelerator’s Operator SOYUZ 86 MARKETING SOLUTIONS is a marketing department of the ‘SOYUZ 86’ group — an integrated operator of export sales and product promotion in SCO countries.

www.soyuz86.com

SOYUZOPTTORG

SOYUZOPTTORG

SOYUZOPTTORG - ‘Wholesale trade union’ group of companies is one of the leading distributors of food ingredients in Russia and CIS. For over 18 years, it has been successfully cooperating with the largest Russian food producers.

https://soyuzopttorg.com/

RUSSIAN-CHINESE CHAMBER

RUSSIAN-CHINESE CHAMBER

RUSSIAN-CHINESE CHAMBER The Russian-Chinese Chamber for the Promotion of Trade in Machinery and Innovative Products was established in 2007 by the heads of the Russian Federation and the People's Republic of China. Structural subdivisions and regional offices of the Chamber actively assist Russian and Chinese businessmen.

http://www.chamber-rc.ru/ch/

VEDAGENT

VEDAGENT

VEDAGENT’s team has provided foreign trade services (international shipping and custom clearance) since 2005.

https://vedagent.ru

WEIHAI Technical College

WEIHAI Technical College

Weihai vocational & technical college is a governmental higher professional educational institution. The college has dedicated food production laboratories and qualified experts in Chinese and Asian consumer marketing.

www.whvc.edu.cn/ev

CHINA SMM

CHINA SMM

CHINA SMM is a digital division of SOUYZ 86 MARKETING SOLUTIONS company specialized in promotion of goods and services in Asian countries using digital tools.More than 3 years of experience and over 50 completed cases make CHINA SMM one of the leaders in digital marketing in China.

https://china-smm.com

HOW DOES PRODUCT ACCELERATOR WORK?

Laboratories in China and Russia

Laboratories of PRODUCT ACCELERATOR are research teams of specialists in China and Russia. It is a team of the best marketers, specialists of food retail, fashion&beauty buyers, representatives of trading houses, purchasing managers and distributors in China.

The main laboratory of PRODUCT ACCELERATOR is located in Weihai (China) and is based on the Weihai Technology College. The laboratory of the food adaptation is located in Saint-Petersburg.

Main instruments of the ACCELERATOR:

  • Focus-groups with the final customers
  • Laboratory analysis of the ingredients to develop and improve the technology, recipe, flavour, expiration date, ect.
  • Interviews with the retail chains’ buyers
  • Marketing analysis (competitive environment, pricing in online and offline retail, brand positioning, design)to develop marketing and sales strategy
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MAIN STEPS

1

SAMPLES

Producer sends his production samples to the laboratory in Weihai.
2

PREPARATION

We create questionnaires, select for focus group respondents, prepare for laboratory tests, acquire prospective competitors’ product samples.
3

ANALYSIS

We conduct focus groups (2-3 depending on the target audience structure), laboratory tests, expert interviews (1 session per 1 product group) and the analysis of the competitive environment in online and offline retail sales channels (competitors, pricing in online and offline sales channels, positioning, design and package trends).
4

REPORT

Here we work on the report, that contains the transcription, translation and interpretation of the research data, a summary of competitive environment analysis, video materials on focus groups; as well as, our conclusion and advice on how to improve the product’ technology, recipe, flavour, pricing; finally, recommendations on marketing promotion to the target audience.
5

ACCELERATION

At this step, we work on refining the product at Accelerator’s laboratories (correcting recipe and composition) and at the marketing department (improvement of packaging). We also develop of a marketing plan (pricing, positioning, sales and promotion channels).

FINAL DOCUMENTS AND REPORTS

PRICING

COMPLEX

$on demand
  • FOCUS GROUPS (with consumers and buyers)
  • LABORATORY TESTS
  • COMPETITIVE ANALYSIS (offline and online channels)
  • MARKETING POSITIONING
  • PROMOTION PLAN

MARKETING

$on demand
  • COMPETITIVE ANALYSIS (offline and online channels)
  • MARKETING POSITIONING
  • PROMOTION PLAN

PRODUCT

$on demand
  • FOCUS GROUPS (with consumers and buyers)
  • COMPETITIVE ANALYSIS (offline and online channels)
  • LABORATORY TESTS

NEWS

The new recruitment for January 2019 starts!

ACCELERATOR's experts held a focus group with the Chinese people, who tasted the products of the confectionery "Cheryomushki"

Testing of cosmetic products of Russian brands in China.

ГОТОВЫЕ ИССЛЕДОВАНИЯ

CONTACTS

SUBMIT YOUR APPLICATION TO PARTICIPATE!

© 2018 SOYUZ 86 MARKETING SOLUTIONS